Campaign: Wednesday 10th November 2010

Over the past few weeks we've been working on our Scene, Performance and Record Units, making sure that we got them all completed and ready to be sent off before the Christmas holidays. Today we properly started the Campaign Unit, where we're going to organise and put on a comedy festival at Brune Park Community College on Wednesday 23rd March 2011. We began the day by talking about Guerilla Advertising, which is when advertisement is done out of the ordinary to make people remember what happens in it and what they are advertising. It is sneakily and creatively done for these purposes. Most, if not all, viral ads are guerilla advertisements. Popular examples of guerilla marketing are T-Mobile, Nike, and Nokia N96 advertisements. T-Mobile is the most popular of all. It features people randomly dancing to a mash-up of songs in a Liverpool train station. As the dance progresses and more and more people join in and it shows shots of people getting out their phones and calling people about it and filming it. This video amazed millions and had everyone talking.

Guerilla marking is basically to use the minimum budget and to get the maximum impact from it. Quite a lot of guerilla marketing campaigns use static stickers that they place everywhere: on cars, shop windows, people, the floor, and posters.

We watched various videos on YouTube and discussed how they used simple things to make a giant impact.

Today we got into groups of three and planned ways that we would like to use Guerilla advertising. We came up with the idea of putting hundreds of static stickers around school on the walls and in classrooms and putting up posters to advertise. Other groups had ideas like: having a Father Christmas run through the end of term assembly to advertise, t-shirts for our diploma group that we would wear each Wednesday from January until Wednesday 23rd March 2011. We also had the idea of a chalked red nose in the precinct or in school, a red exercise ball that we could play giant football with to create a viral ad, we also thought about doing some 'Jackass' style stunts for a viral ad, and some morph suits, snow writing with red food colouring, run around the school field in red pants, practical jokes, parody songs, karaoke in the Quad, fitness session, clown in the Quad, viral ad - "Red Nose Bomb", and dancing in the hall at lunch.